NTH Group offers solutions for every stage of the value chain
If you want to run a profitable business, no matter where you sit in the mobile business value chain, having the right support and source of quality solutions for business is essential. Take advantage of our 16+ years of experience in the mobile business and find a solution that is right for you.
The Mobile Business Value Chain
It all starts and ends with end users
✓ They are the essential part of the mobile business value chain. Owners of smartphones and tablets, whose numbers increase daily, are the mobile consumers that generate the major part of the revenue stream
✓ Mobile users consume content through mobile media owned by publishers. (The Swiss Digital – mobile app development)
✓ In order to return the investment into mobile channels, publishers monetize their mobile inventory using mobile advertising. (ClickAttack – mobile advertising network)
✓ Publishers can also monetize their mobile inventory using affiliate networks. (AdCumulus – affiliate software)
✓ While consuming the mobile media, end users come across mobile advertising campaigns, created by marketing agencies. (ClickAttack – mobile advertising, mobile creative)
✓ These advertising campaigns promote mobile services created by service providers. (Samurai Digital – VAS development)
✓ If mobile users like what they see in the mobile campaign, they will purchase the service using mobile payment. (Mocopay – mobile payment)
✓ Since the mobile revolution has enabled service providers to offer their services on a global scale, they use payment aggregators as single access point for mobile payment in multiple markets and operators (NTH Mobile – payment aggregator)
✓ And to ensure that the service or campaign is running properly in every market, any player in the mobile business chain can test it. (Mococheck – reliable testing using real SIM cards)
✓ Finally, when mobile users need help with the services they are using, they will contact customer care. (Mococare – professional customer care services)