Albania: Pay by SMS with full market coverage
In countries where credit card payment is not widely used and mobile operators don’t yet support direct operator billing, the most effective method of paying for digital goods and services is to pay by SMS. It is always available, instantaneous and covers the majority of population. By connecting Plus, NTH Mobile now offers direct connection to all Albanian mobile operators and a single point of access to 3.2 million mobile users.
Increasing mobile penetration
Albania has more mobile users than inhabitants (114% mobile penetration), meaning that everyone can use SMS to pay for digital services. Whether they saw the service advertisement on internet, in newspapers, TV or radio, they can use their mobile phone and pay by SMS at any time.
- chat, web payment (inApp), sms2radio/TV services allowed
- no spending limit
- MO and MT billing for one time services
- single opt-in on all operators but Vodafone
- tariffs up to 120 ALL
- adult services allowed
For more information about Albanian market, visit Country conditions.
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Albania Quick facts
- Population: 2,8 million
- Mobile users: 3,2 million
- Mobile penetration: 114%
- Languages: Albanian
- Currency: Lek (ALL)
- VAT: 20%
- Prepaid/postpaid ratio: 95%:5%