United Kingdom

Learn all about the mobile payment market in United Kingdom.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

MO Billing
MT Billing
DCB
Premium voice/IVR

Service Types Allowed

One-time billing
One-time billing, Subscription/ABO
One-time billing, Subscription/ABO
PayPerCall, PayPerMinute

Mobile Operator Market Share

EE

35 %
Virgin Media

28 %
Vodafone

23 %
Three

14 %

Value Added Services Market Share

EE

38 %
Virgin Media

28 %
Vodafone

21 %
Three

13 %

Excluding virtual MNOs*

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Country Demographic Facts

Population : 67,9 million
Language(s): English
Currency : GBP (Pound sterling)
VAT rate: 20.00%

GDP per capita: 42,330 $
Mobile subscribers: 85 million
Mobile penetration: 98.00%
Smartphone penetration: 90.00%

Mobile Payment Service Specifics

PSA registration required for services charged to a phone bill

Regulator approval mandatory for subscription services with weekly price higher than 4.80 GBP

Authorities

Phone-paid Services Authority

UK regulator for content, goods and services charged to phone bill

Ofcom

Ofcom is the UK regulator for broadband, home phone and mobile services

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