Activate Mobile Payments in Turkey

Activate cashless payments for your goods and services

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Billing Types

  • MO Billing
  • MT Billing
  • Direct Operator Billing

Service Types

  • ONE TIME
  • SUBSCRIPTION

Operator Market Share

Turkcell
53%
Vodafone
27%
Avea
20%

Value Added Services Market Share

Turkcell
49.50%
Vodafone
31.50%
Avea
19%

Mobile Payment Regulations

  • Contest, quizzes, auctions & gambling services are allowed (virtual coins)
  • For prizes worth up to 64TRY approval doesn’t need to be obtained
  • Adult services are supported (soft)
  • Average conversion rate is 8,2%
  • Selling of physical goods supported

Mobile Demographic Facts

  • Population: 75,6 million
  • Mobile subscribers: 67,5 million
  • Language(s): Turkish
  • Mobile penetration: 89%
  • Currency: Turkish lira (TRY)
  • VAT rate: 18%
  • Mobile network operators: Avea, Vodafone, Turkcell

Premium Regulation

WEB Billing rules:

  • Web content services are supported (only non-mobile content like: social networks, online games, digital content, video streaming etc.)
  • Frequency of charging: 1/week or 1/month
  • For one time services, Turkcell and Vodafone do not require that a billing confirmation SMS is sent, Avea does
  • There is no extra TAX applied

Special Country Rules And Regualtions

Tariffs

Premium SMS

  • MO/MT billing: from 1 TL up to 20TL

Mobile Internet Billing

  • From 1 TL up to 100TL

Web Billing

  • From 1 TL up to 100TL


Learn how to activate mobile payments in Turkey

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