Activate Mobile Payments in Switzerland

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Billing Types

  • MT Billing
  • Direct Operator Billing

Service Types

  • ONE TIME
  • SUBSCRIPTION

Operator Market Share

Swisscom
54%
Orange
19%
Sunrise
27%

Value Added Services Market Share

Swisscom
56%
Orange
23%
Sunrise
21%

Mobile Payment Regulations

  • Possible to have multiple price points on one short code
  • Adult services allowed on special numeration 6xx
  • Prize offers are allowed only as one-off services (additionally, user must have possibility to participate free of charge)
  • Double opt-in mandatory for subscription services, one-off services with price point >10 CHF and adult services
  • 43% mobile users use smartphones

Mobile Demographic Facts

  • Population: 8,01 million
  • Mobile subscribers: 11,5 million
  • Language(s): German, French, Italian, Romansch
  • Mobile penetration: 143%
  • Currency: Swiss franc (CHF)
  • VAT rate: 8%
  • Mobile network operators: Swisscom, Orange, Sunrise

Premium Regulation

Direct Operator Billing disclaimer rules:

  • Swisscom: Easypay – disclaimer handled by operator (possibility to customize it, find more here: http://www.nth-mobile.com/payment/easypay)
  • Sunrise – customizable disclaimer handled by operator in combination with MT billing

 

Special Country Rules And Regualtions

Tariffs

Premium SMS

  • MT billing up to 10 CHF (up to 100 CHF with special operator approval)

Mobile Internet Billing

  • One time: up to 60 CHF
  • Subscription: up to 60 CHF

Web Billing

  • One time: up to 60 CHF 
  • Subscription: up to 60 CHF


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