Switzerland

Learn all about the mobile payment market in Switzerland.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • MT Billing
  • DCB
  • Premium voice/IVR

Service Types Allowed

  • Subscription/ABO, One-time billing, Chat
  • Subscription/ABO, One-time billing
  • PayPerCall,PayPerMin, Combined

Mobile Operator Market Share

  • Swisscom
    57 %
  • Sunrise
    24 %
  • Salt
    19 %

Value Added Services Market Share

  • Swisscom
    59 %
  • Sunrise
    21 %
  • Salt
    20 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 8,57 million
  • Language(s): German/French/Italian/Romansh
  • Currency: Swiss Frank
  • VAT rate: 8.10%
  • GDP per capita: 61.390 Euro
  • Mobile subscribers: 11,7 million
  • Mobile penetration: 136.00%
  • Smartphone penetration: 98.00%

Mobile Payment Service Specifics

  • Adult services allowed on special numeration 6xx
  • Double opt-in mandatory for subscription services, one-off services with price point >10 CHF and adult services
  • Age verification control
  • Prize offers are allowed only as one-off services (additionally, user must have possibility to participate free of charge)
  • Charity allowed
  • Tariff prompt not mandatory for the tariffs below 2 CHF /min
  • Premium voice tariffs up to 10 CHF/min and 400 CHF/call
  • Top payout shares on premium voice numbers

Authorities

BAKOM
Country regulator
Eidgenössisches Finanzdepartment
Ministry of Finance

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