Nigeria

Learn all about the mobile payment market in Nigeria.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • SMS MO billing
  • SMS MT billing
  • DCB

Service Types Allowed

  • One-time billing
  • One-time billing, Subscription
  • One-time billing, Subscription

Mobile Operator Market Share

  • MTN
    40 %
  • Globacom
    28 %
  • Airtel
    26 %
  • 9mobile
    7 %

Value Added Services Market Share

  • MTN
    35 %
  • Globacom
    25 %
  • Airtel
    26 %
  • 9mobile
    14 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 206,6 million
  • Language(s) : English
  • Currency: Naira
  • VAT rate: 7.50%
  • GDP per capita: 5.280 $
  • Mobile subscribers: 22 million
  • Mobile penetration: 70.00%
  • Smartphone penetration: 93.00%

Mobile Payment Service Specifics

  • Prize games allowed (License required)
  • For weekly and monthly subscriptions on MTN and 9mobile, users get a pre-charging message warning them that they will be billed. It is sent a day or two before the billing cycle
  • For Airtel, the users will receive pre-charging message no matter of subscription period (daily, weekly, monthly)

Authorities

Nigerian Communication Commission
Nigerian telecomunications regulator
The National Lottery Regulatory Commission
Nigerian body for gambling, prize games
Consumer protection
Nigeria government body for consumer protetction

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