Nigeria

Learn all about the mobile payment market in Nigeria.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

SMS MO billing
SMS MT billing
DCB

Service Types Allowed

One-time billing
One-time billing, Subscription
One-time billing, Subscription

Mobile Operator Market Share

MTN

40 %
Globacom

28 %
Airtel

26 %
9mobile

7 %

Value Added Services Market Share

MTN

35 %
Globacom

25 %
Airtel

26 %
9mobile

14 %

Excluding virtual MNOs*

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Country Demographic Facts

Population : 206,6 million
Language(s) : English
Currency: Naira
VAT rate: 7.50%

GDP per capita: 5.280 $
Mobile subscribers: 22 million
Mobile penetration: 70.00%
Smartphone penetration: 93.00%

Mobile Payment Service Specifics

Prize games allowed (License required)
For weekly and monthly subscriptions on MTN and 9mobile, users get a pre-charging message warning them that they will be billed. It is sent a day or two before the billing cycle

For Airtel, the users will receive pre-charging message no matter of subscription period (daily, weekly, monthly)

Authorities

Nigerian Communication Commission

Nigerian telecomunications regulator

The National Lottery Regulatory Commission

Nigerian body for gambling, prize games

Consumer protection

Nigeria government body for consumer protetction

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