Malaysia

Learn all about the mobile payment market in Malaysia

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • MT Billing

Service Types Allowed

  • ONE TIME, SUBSCRIPTION, IN-APP PURCHASE

Mobile Operator Market Share

  • Maxis
    35 %
  • Celcom
    30 %
  • Digi
    25 %
  • U-Mobile
    8 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population: 28 mil
  • Language(s): Malaysian
  • Currency: Malaysian Ringgit (RM)
  • VAT Rate: 6% (starting April 2015)
  • GDP per capita: 10,402
  • Mobile subscribers: 38 mil
  • Mobile penetration: 132,93%
  • Smartphone penetration: 97%

Mobile Payment Service Specifics

  • Double opt-in mandatory for both one time and subscription services
  • Chat and contest services are allowed
  • SMS is allowed to be used as a form of donation or to collect donations

Authorities

Suruhanjaya Komunikasi Dan Multimedia Malaysia (SKMM)
Malaysian Communications and Multimedia Commission

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