Kenya

Learn all about the mobile payment market in Kenya.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • MO Billing
  • MT Billing

Service Types Allowed

  • One-time billing
  • One-time billing, Subscription/ABO

Mobile Operator Market Share

  • Safaricom
    65 %
  • Airtel
    21 %
  • Telkom
    9 %

Value Added Services Market Share

  • Safaricom
    72 %
  • Airtel
    25 %
  • Telkom
    3 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 55 million 54,5 mil 109.00% 90.00%
  • Language(s): English, Swahili
  • Currency : Kenyan shilling
  • VAT rate : 16.00%
  • GDP per capita: 1.816,55 $
  • Mobile subscribers: 54,5 million
  • Mobile penetration: 109.00%
  • Smartphone penetration: 90.00%

Mobile Payment Service Specifics

  • Dating and social network services allowed
  • Prize games allowed (license is needed)
  • No daily, weekly or monthly limits
  • One-time and subscription tarrifs up to 100 KES

Authorities

Communications Authority of Kenya
Telecomunications regulator of Kenya
Competition Authority of Kenya
Government body that deals with consumer protection
Betting control and Licensing Board
Government body that issues licesnes for prize games

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