Activate Mobile Payments in Italy

Activate cashless payments for your goods and services

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Billing Types

  • MT Billing

Service Types

  • ONE TIME
  • SUBSCRIPTION
  • CHAT

Operator Market Share

TIM
35%
Vodafone
29%
H3G
24%
Wind
12%

Value Added Services Market Share

TIM
21%
Vodafone
28%
H3G
9%
Wind
41%

Mobile Payment Regulations

  • Single opt-in for one time services
  • No daily or weekly spending limits, Monthly limits up to 250€
  • Flexible price points
  • Split billing supported: weekly subscription can be billed in several transactions to increase billing success
  • Adult services allowed (16+)
  • Service approval within only 4 weeks

Mobile Demographic Facts

  • Population: 59,8 million
  • Mobile subscribers: 96,5 million
  • Language(s): Italian
  • Mobile penetration: 158%
  • Currency: Euro (€)
  • VAT rate: 22%
  • Mobile network operators: TIM, Vodafone, H3G, WIND

Premium Regulation

Direct Operator Billing disclaimer rules:

Mobilepay billing system

  • Checkout page uses iframe: Content provider can dynamically customize page background, service logo/picture and call to action text
  • Content provider can choose between several available iframe layouts
  • Default flow for 3G/4G users is 1-click purchase while WiFi users validate transactions with PIN code received in MT SMS
  • Check how much you can customize in our video
Standard DOB – be creative, convert more!
  • Checkout page can be customized, iFrames can be modified according to your preference
  • Default flow for 3G/4G users is 1-click purchase while WiFi users validate transactions with PIN code received in MT SMS
  • Sexy content services and prize offers are accepted

Special Country Rules And Regualtions

Tariffs

Premium SMS

  • One time: Up to 5,00€
  • Subscription: Up to 5,00€

Mobile Internet Billing

  • One time: Up to 15,00€
  • Subscription: Up to 15,00€

Web Billing

  • One time: Up to 15,00€
  • Subscription: Up to 15,00€


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