India

Learn all about the mobile payment market in India

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • MO Billing
  • MT Billing
  • Direct Operator Billing

Service Types Allowed

  • ONE TIME
  • SUBSCRIPTION
  • CHAT, IN-APP PURCHASE

Mobile Operator Market Share

  • BSNL
    9 %
  • Idea
    15 %
  • Tata
    7 %
  • Aircel
    8 %
  • MTNL
    0 %
  • Reliance
    12 %
  • Unior
    1 %

Value Added Services Market Share

  • Airtel
    21 %
  • Vodafone
    17 %
  • BSNL
    11 %
  • Idea
    16 %
  • Tata
    8 %
  • Aircel
    9 %
  • MTNL
    2 %
  • Reliance
    12 %
  • Unior
    1 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 1200 mil
  • Language(s): Hindi, English
  • Currency: INR
  • VAT rate: 12,5%
  • GDP per capita: 1,901
  • Mobile subscribers: 900 mil
  • Mobile penetration: 75%
  • Smartphone penetration: 42,00%

Mobile Payment Service Specifics

  • No double opt-in
  • Customer care service can be provided in English; e-mail support is sufficient
  • Subscription charges can be daily, 3 days, weekly, 15 days and/or monthly
  • In App services allowed
  • Glamour bikini content is very popular
  • Skill based games allowed; no license needed
  • Disclaimers are handled by the operators, but can be customized with a service logo/picture

Authorities

TRAI
Telecom Regulatory Authority of India

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