Greece

Learn all about the mobile payment market in Greece.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • SMS MT Billing
  • SMS MO Billing
  • Direct carrier billing
  • Premium Voice / IVR

Service Types Allowed

  • Subscription
  • Onetime
  • Onetime, Subscription
  • PPM, PPC

Mobile Operator Market Share

  • Cosmote
    46 %
  • Vodafone
    31 %
  • WIND
    22 %

Value Added Services Market Share

  • Cosmote
    43 %
  • Vodafone
    30 %
  • WIND
    27 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 10.71 million
  • Language(s): Greek
  • Currency : Euro
  • VAT rate : 24.00%
  • GDP per capita: 29,045
  • Mobile subscribers: 12.94 million
  • Mobile penetration: 120.80%
  • Smartphone penetration: 82.50%

Mobile Payment Service Specifics

  • Approval time: 3-4 weeks
  • Web initiated service with MO confirmation are supported
  • There is a spending limit of 20 €/MSISDN/month on MT billing
  • Advertising rules: Service must comply with all valid regulations within the country
  • Direct carrier billing available on Cosmote and Vodafone
  • Customer Care: Mandatory
  • Premium voice tariffs up to 4,17 €/min and 6,51€/call

Authorities

Hellenic Telecommunication&Post Commission (EETT)
Regulator
Hellenic Authority for Communication Security and Privacy (ADAE)
Communication security and privacy

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