Greece

Learn all about the mobile payment market in Greece.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

SMS MT Billing
SMS MO Billing
Direct carrier billing
Premium Voice / IVR

Service Types Allowed

Subscription
Onetime
Onetime, Subscription
PPM, PPC

Mobile Operator Market Share

Cosmote

46 %
Vodafone

31 %
WIND

22 %

Value Added Services Market Share

Cosmote

43 %
Vodafone

30 %
WIND

27 %

Excluding virtual MNOs*

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Country Demographic Facts

Population : 10.71 million
Language(s): Greek
Currency : Euro
VAT rate : 24.00%

GDP per capita: 29,045
Mobile subscribers: 12.94 million
Mobile penetration: 120.80%
Smartphone penetration: 82.50%

Mobile Payment Service Specifics

Approval time: 3-4 weeks
Web initiated service with MO confirmation are supported
There is a spending limit of 20 €/MSISDN/month on MT billing
Advertising rules: Service must comply with all valid regulations within the country

Direct carrier billing available on Cosmote and Vodafone
Customer Care: Mandatory
Premium voice tariffs up to 4,17 €/min and 6,51€/call

Authorities

Hellenic Telecommunication&Post Commission (EETT)

Regulator

Hellenic Authority for Communication Security and Privacy (ADAE)

Communication security and privacy

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