Estonia

Learn all about the mobile payment market in Estonia.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

Service Types Allowed

  • One-time payment
  • PPM

Mobile Operator Market Share

  • Elisa
    43 %
  • Tele2
    22 %
  • Telia
    35 %

Value Added Services Market Share

  • Elisa
    33 %
  • Tele2
    19 %
  • Telia
    49 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population: 1 369 995
  • Language(s): Estonian
  • Currency: Euro (EUR)
  • VAT rate: 22.00%
  • GDP per capita: 30 268 USD
  • Mobile subscribers: 2,40 million
  • Mobile penetration: 136%
  • Smartphone penetration: 97%

Mobile Payment Service Specifics

  • Competitions and prize games are allowed. Estonian law differentiates between commercial lotteries and consumer games. If a product purchase is required to participate, the rules with regard to commercial lotteries apply. If a product purchase is not required to participate, the game is a consumer game and the rules for commercial lotteries do not apply
  • Advertising of the service should be in Estonian language.

Authorities

Estonian Competition Authority (ECA)
Estonia Competition Authority
Body of European Regulators for Electronic Communications
Body of European Regulators for Electronic Communications
Estonia - Ministry of Economic Affairs and Communications
Estonian Ministry for Economic Affairs and Communications
Estonia - Consumer Protection and Technical Regulatory Authority
Estonian government body for protection of consumer rights
Tax and Customs Board
Estonian government body for prize games

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