More simple subscription process speeds up the recovery of Swedish premium market
Recent regulatory changes in Sweden caused the premium market to plummet, resulting in a significant loss of premium users and, consequently, loss of profit. In order to rectify the situation and bring users back to using premium services, a new regulation was set by WyWallet, allowing post-paid mobile users and prepaid users on Comviq and Tre to subscribe to premium services more easily.
WyWallet – Sweden’s new mobile payment platform
WyWallet is a mobile payment platform that will catapult Sweden’s premium market to new heights. Thanks to this new, simple subscription process, it eliminates complicated registration process and instead allows mobile subscribers to become a WyWallet user by simply making the first purchase. By the second purchase, they are already automatically WyWallet users. This will boost premium services’ future traffic and make them more accessible to millions of mobile users.
NTH Mobile offers direct connection with Mobile Internet billing
NTH Mobile can now offer a high pay-out rate over direct connection to Swedish operators. With use of Mobile Internet Billing on operators Comviq and Telenor you can attract millions of users with very short service launch time, flexible price points and different service types like subscription services, games, competitions, content download, chat and soft adult services.
Along with Mobile Internet Billing, our direct connection allows us to provide SMS services with high pay-out rates.
The Swedish offer
NTH can now offer you the following in Sweden:
- Mobile Internet Billing and Premium SMS
- High pay-out rate
- No tariff limitations
- Full operator coverage
- Subscription, bikini, competitions and chat services
- Possible disclaimer customization
To get Premium SMS and Mobile Internet Billing access
Sweden Quick facts
- Population: 9,3 million
- Mobile users: 13 million
- Mobile penetration: 139%
- Prepaid/postpaid ratio: 60%:40%
- Smartphone users penetration: 36%