Create a personal experience and optimize you web service for each visitor!

Know your visitors

How can you optimize your web service for the diversity of your visitors? You know they use different devices, have different geographic locations, payment options, personal preferences, likes and habits. How will you identify each of those and use this information?

Use Traffic Analyzer

Traffic Analyzer provides all information about traffic that comes to your web page or service. It serves as a powerful business rule management engine which enables creating rule sets by simple drag'n'drop actions in the visual editor.

Key features

  • Enrichment of incoming traffic with different data about devices, users, locations, etc.
  • Routing according to routing rules
  • Simple visual editor for creating complex routing rules
  • Parameter mapping
  • Cookie-based user tracking

Traffic Analyzer can even make decisions using gathered information about visitors and forward or redirect requests to correct destinations. To do that, it uses different sets of information, such as mobile device type, IP address, location, request parameters. etc.

When to use Traffic Analyzer

Traffic Analyzer can be used for targeted online marketing, optimization of value added services, A/B testing, blocking unwanted traffic, content optimization for better user experience, logging data for analytics, parameter mapping for affiliate traffic, digital rights management and much more.