MobilePay – a new payment solution on the Italian market
Direct operator billing is a mobile payment platform that can be used for Web, Mobile Internet and inApp purchases. Italy is currently offering a cross-operator Direct operator billing platform.
Direct operator billing is very simple and easy to use and as such, it helps increase user satisfaction. One or two clicks are all it takes to execute billing, resulting in high conversion rates. Mobile users won’t need to memorize the keyword, short code and possibly the ID of the purchase when paying by SMS and since the payment process is so simple and quick, mobile users are more inclined to buy items over the internet.
High smartphone penetration supports a new billing platform
With a smartphone penetration rate of 37%, Italian operators have decided to expand payment services available on their market and add a new payment platform, Direct operator billing, which simplifies mobile payments over both fixed and mobile internet.
- Cross-device payment service (PC, smartphone and tablet)
- Covers nearly 100% of Italian mobile users (web and mobile web users)
- Single technical integration process
- Best pay-out for Italy
- Tariffs up to 15€
- Only one contractual interface
Book your access to the direct operator billing platform over a direct connection
NTH Mobile will have concluded connecting Italy directly in the Q1 2013 and we are already taking orders. So initiate your request before the end of the year to make sure you will be among the first VAS providers taking advantage of Direct operator billing over NTH Mobile’s direct connection in Italy.
Contact your account manager for more details or fill the contact form on the right!
COUNTRY QUICK FACTS
- Population: approx. 61 million
- Mobile subscribtions: approx. 92 million
- Mobile penetration rate: 150,89%
- Prepaid/postpaid ratio: 80%:20%