Bulgaria

Learn all about the mobile payment market in Bulgaria.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

Service Types Allowed

  • One-time billing
  • One-time and subscription billing
  • PPM

Mobile Operator Market Share

  • A1
    33 %
  • Telenor
    33 %
  • Vivacom
    33 %

Value Added Services Market Share

  • A1
    24 %
  • Telenor
    38 %
  • Vivacom
    38 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population: 6,90 mil
  • Language(s): Bulgarian
  • Currency: BGN
  • VAT rate: 20.00%
  • GDP per capita:
  • Mobile subscribers: 6 mil
  • Mobile penetration: 120.00%
  • Smartphone penetration: 95.00%

Mobile Payment Service Specifics

  • Adult services allowed NO
  • Notification message for each amount spent YES
  • Age verification control YES
  • Prize games allowed (License required) NO
  • Special number for prize games ( 60 xxx) NO
  • Specific numeration per category NO
  • Donations allowed NO
  • Bulgarian language mandatory in advertisment NO
  • Landing pages and T&C mandatory in Bulgarian YES

Authorities

Telecomunications regulatory
Bulgarian regulator for telecomunication and post services
Regulatory for customer protection
Protects the interest of the users

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